Joe Hewitt is a brand strategist in New York.
12+ years experience developing and executing brand strategies for global Fortune 500 companies and startups — with a special focus on leading tech and entertainment brands through rapid growth or major change. Clients include EA Sports, Riot Games, Logitech, Microsoft, Mozilla, Tencent, and Penguin Random House.
I’ve managed teams of Strategists and Designers in New York and London, with a goal of safeguarding and levelling up teams so they can create outstanding work.
In the last few years, my interest has shifted towards brands as tools and systems, with a particular focus on experience, architecture, people, behaviors, and design applications. Earlier in my career, my focus has been on wordcraft and transformative ideas — I was twice shortlisted for Cannes Young Lions, and was an Associate WPP Fellow.
Recent work
Full case studies are in Work, which is password protected. Email me for access.
Experience
- Further New York (formerly DesignStudio) / Senior Strategy DirectorMay 2022 – present, New York
- Koto / Strategy Director (Freelance)Feb – Apr 2022, Berlin
- Red Antler / Strategy Lead (Freelance)Oct 2021 – Jan 2022, New York
- Accept and Proceed / Strategy Lead (Freelance)Sept – Oct 2021, London
- DesignStudio London / Strategy DirectorAug 2017 – Aug 2021, London
- Landor / Copywriter and StrategistJune 2013 – June 2017, London
Recognition
- D&AD / Mozilla, Brand Strategy2025, Shortlisted
- Brand Impact Awards / Mozilla, Brand Strategy2025, Bronze
- Transform Awards / Orangetheory, Best Visual Identity (Sports)2025, Gold
- Transform Awards / Orangetheory, Best Brand Evolution2025, Bronze
- Transform Awards MEA / DP World2024, Silver
- D&AD / Penguin Random House2021, Shortlisted
- Transform Awards / BP, Best Brand Experience2019, Silver
- Cannes Young Lions / Digital2017 and 2018, Shortlisted